10 years ago while studying architecture at university in Tehran I was looking for ways to create comfortable and original styles for women, fitted to the Iranian environment.
This was what I needed personally.

I started to create my own style by combining modern and traditional designs. The result was presented at three public shows that were successful and well received …

This idea stayed with me during all these years … and then was presented in another public show at summer of 2006.
The positive feedback from friends and visitors encouraged me to continue.

In autumn 2006 those designs became SOHA.